Hi Gisette,
I'd like to address your suggestions. Everything you mentioned is high on my list of things I'd like to see happen, if only to improve our service and reduce phone calls.
I'd like Aerogrow's site to clearly state that an item is on backorder when I try to order it
Our web team is working on a system to do just that. We hope to have it in place and tested by October.
give a reliable date it will be back in stock
That one is tougher to do. Not because we don't know when a product will be here. (Although with some of the vendors we have, that may actually be the case.) The fact is that because of our extraordinary growth, the wide amounts of channels we sell through, and the variety of vendors that we purchase from, we really can't say with 100% reliability exactly when a product will be available for our direct customers. There are too many factors that change constantly for us to be able to pinpoint when every product will be shipping. We will get the majority of our items out on time, but there are going to be exceptions.
Aerogrow email responsiveness still isn't quite there yet, either
That one actually surprises me. Well, not on the backorder notification... that is a tie-in to the web notification, and I hope that will be occurring shortly as well. But as for the customer service response, I have been watching our email levels carefully and other than the catching up after Labor day, we have been holding fairly close to a 24 hour response time. Would you PM me the email address you sent from? I'd like to do a little research on what happened.
I agree with you that web commerce has improved to a point where there are certain things that customers expect. I also agree that we are not there yet. We have some systemic changes to make, but it is my goal to get us there.
Cliff